UTM Builder

What does UTM Builder do?

The UTM Builder adds UTM tracking parameters (source, medium, campaign, content and term) to a link, so analytics tools such as Google Analytics can show which campaign brought each visitor.

How to use UTM Builder

1. Enter your website URL.
2. Fill in UTM Source, Medium and Campaign (Content and Term are optional).
3. Press Generate.
4. Copy the tagged link.

When is it useful?

• Track visitors from a newsletter
• Compare social media posts
• Measure ads and partner links

Example

https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

Good to know

• Use lowercase and the same spelling every time, or your reports will be split.
• Do not add UTM tags to links inside your own website.

Frequently asked questions

Is UTM Builder free?

Yes. You can use it as often as you like without creating an account.

Does it work on my phone?

Yes. It runs in any modern browser on a phone, tablet or computer - there is nothing to install.